Lumate

Lumate  is pioneering programmatic buying of mobile advertising through their context driven mobile DSP, AdTrade™, and their white label self service portal, AdMotive™. Lumate serves the needs of the mobile advertising supply chain by supplying data rich audience targeting capabilities to advertisers and networks.Geo-location and RTB (Real Time Bidding), in conjunction with first and third party data such as direct user feedback, power their platform and create context around mobile advertising. These technologies work to bring effective targeting capabilities to ad networks, ad agencies, media buyers, and self service advertisers in a privacy compliant manner.